Transforming Fitness Across the West Midlands
Are You Faster is revolutionizing the way people engage with fitness and running across the West Midlands. We're on a mission to turn everyday runs into epic adventures, and we're looking for partners and event organizers throughout the region to join us.
7
Major Cities Covered
27
Virtual Animal Opponents
2.9M
West Midlands Population
50+
parkrun Locations
We're Looking for Partners in Your City
We're actively seeking running clubs, fitness event organizers, parkrun coordinators, and community groups across all major West Midlands cities. Whether you're organizing 5Ks, marathons, charity runs, or community fitness events, we want to collaborate with you.
Birmingham Running Events & Partners
Birmingham is the heart of the West Midlands and home to thousands of passionate runners. With a population of over 1.1 million, the city has a vibrant running community featuring multiple parkrun locations and major annual events.
Key Birmingham Running Events:
- Cannon Hill parkrun - Weekly 5K at Cannon Hill Park
- Sutton parkrun - Scenic 5K in Sutton Coldfield
- Birmingham Running Festival - 10K, Half, and Full Marathon
- Great Run Birmingham - Major half marathon event
Are You Faster is seeking partnerships with:
- Birmingham running clubs and athletics organizations
- Event organizers for 10K, Half Marathon, and Marathon events
- Corporate wellness programs in Birmingham city centre
- University of Birmingham and Birmingham City University sports societies
- Community fitness groups in Edgbaston, Moseley, Harborne, and Selly Oak
If you organize running events in Birmingham or manage a fitness community, we'd love to hear from you.
Wolverhampton Fitness & Running Community
Wolverhampton (population 260,000+) has a growing fitness scene with active parkrun communities and dedicated running groups. The city's mix of urban and park environments provides excellent training grounds for runners of all levels.
We're looking to partner with:
- West Park parkrun organizers (Wolverhampton's popular weekly 5K)
- Wolverhampton & Bilston Athletics Club and other running clubs
- University of Wolverhampton sports and fitness societies
- Community running groups in Penn, Tettenhall, and the city centre
- Local marathon and half marathon event coordinators
Coventry Running Events & Partnerships
Coventry (UK City of Culture 2021, population 345,000+) has a passionate running community with multiple parkrun locations and prestigious annual running events. The city's rich sporting heritage makes it an ideal location for fitness innovation.
Did you know? Coventry Godiva Harriers, founded in 1879, is one of the oldest athletics clubs in the UK.
We're seeking partnerships with:
- War Memorial Park parkrun (one of the UK's most popular parkruns)
- Coventry Godiva Harriers and other athletics clubs
- Coventry Half Marathon and 10K event organizers
- University of Warwick and Coventry University running societies
- Community fitness groups across Coventry neighborhoods
Dudley, Walsall, Solihull & West Bromwich
The wider West Midlands region has incredible running communities we want to support. Combined, these areas represent over 1 million residents with diverse fitness needs and active running scenes.
Dudley (Population: 320,000+)
- Wrens Nest parkrun
- Dudley Kingswinford Running Club
- Local charity runs and fitness events
Walsall (Population: 285,000+)
- Walsall Arboretum parkrun
- Walsall Harriers running club
- Community fitness groups across Walsall and Bloxwich
Solihull (Population: 215,000+)
- Brueton parkrun
- Solihull & Small Heath athletics clubs
- Corporate wellness programs in business district
West Bromwich (Sandwell: 325,000+)
- Sandwell Valley parkrun
- West Bromwich Harriers
- Community running events across Sandwell
Why Partner with Are You Faster?
Are You Faster transforms traditional running into an immersive gaming experience. Our GPS-powered app lets runners race against 27 unique virtual animals, creating engagement and motivation like never before.
Gamified Engagement
Transform your events with XP, achievements, and virtual animal opponents that keep participants motivated and coming back.
Tech-Savvy Audience
Attract younger, digital-native runners who expect innovative, app-powered experiences from their fitness activities.
Marketing Support
Benefit from cross-promotion opportunities, social media support, and access to our growing UK-wide community.
Unique Differentiation
Stand out from other events with cutting-edge fitness gaming technology that creates memorable experiences.
About Are You Faster
Are You Faster is a Community Interest Company (CIC) dedicated to making fitness fun and accessible through innovative technology. Founded in 2025 and registered in England (Company No. 16536715), we're transforming the fitness landscape with GPS-powered gaming.
🎯 Our Mission
Turn everyday runs into epic adventures through gamification and technology.
📱 Platforms
Available now on iOS and Android. Free to use, no ads, no in-app purchases.
🔒 Privacy First
All data stored locally on your device. No backend servers, no data selling.